Many businesses start the year with ambitious sales and marketing plans, only to find that other priorities take over and momentum is lost.
Join us at Crawley Innovation Centre for this free lunchtime seminar with Stefan Buss, of Sales and Marketing Engineers, to discover why this happens and how a clear strategy can help keep your business focused on growth.
This practical session will explore the difference between having a list of marketing activities and having a strategy that supports your long-term business goals. You’ll gain valuable insights to help you plan more effectively for 2027 and beyond.
Who Should Attend? This event is ideal for:
- Business Owners
- Managing Directors
- Commercial Directors
- Operations Directors
- Senior leaders in engineering, technical and industrial businesses
Whether you’re managing your own marketing, overseeing a team, or looking to improve business development efforts, this session will provide useful ideas and practical takeaways.
What You’ll Learn – During this interactive 90-minute seminar, we’ll cover:
- Why marketing plans often lose momentum during the year
- The key differences between a strategy and a plan
- The foundations of a strong sales and marketing strategy
- How to align marketing activity with business goals
- How AI can support planning and research without replacing strategic thinking
- Practical steps to start building your 2027 strategy now
Meet the Speaker –Â Stefan Buss BSc Eng (Ind) is the founder of Sales and Marketing Engineers, a consultancy that helps engineering and industrial businesses improve their sales and marketing performance. With more than 20 years of B2B marketing experience and a background in industrial engineering, Stefan specialises in helping technical businesses develop clear, measurable approaches to business growth.
Wednesday 26th August 2026 | 12.00pm – 1.30pm | Crawley Innovation Centre | Light lunch provided
If you’re starting to think about your business goals for 2027 and want to create a stronger foundation for growth, this seminar is the perfect place to begin.
